I grew up in a small village where my family grew grapes and mulberries. We picked them by hand, dried them in the sun, and sold them at the market. It was our everyday life. (I’m originally from central Afghanistan—that’s where this started.)

As a kid, I helped with everything—picking, drying, packing. I learned what real quality tastes like: clean, rich, and full of flavor.

Years later, I tried dried fruits and nuts in many places. They were good, but they didn’t taste like what I knew from home. I wanted to bring that level of quality to more people.